universalexpert.co.uk | Free Online SEO Audit for universalexpert.co.uk

Tasks

Avoid using deprecated HTML tags.

SEO

URL

Domain : www.universalexpert.co.uk/

Character length : 26

Title

Universal Expert

Description

Universal Expert creates intelligent and innovative design solutions for modern living. Founded by internationally acclaimed designer Sebastian Conran.

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

The robots.txt file is missing!

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Universal Expert

Character length : 16

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 13%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
1	0	3	2	1	0

Heading structure in the source code

<H1>
<H4> Thoughtful Design
<H4> Share & Serve
<H3> Salad bowl with serving hands
<H3> Universal Jug
<H3> Universal sharing platter
<H5> NEWS:UE SCOOPSMULTIPLERED DOTAWARDS!

Word cloud

universal5
all4
serve3
share3
expert3
collection3
home2
designs2
products2
news2
cooking2
enough2
good2
materials2

Keyword matrix

word	title	descriptions	heading
universal
all
serve
share
expert
collection

Two Word cloud

good enough2
universal expert2
not good2

404 Page

The website has no standard 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Error! The website uses iFrame solutions. This type of contents are not indexed by Google.

Images

We found 12 images on this web page.

Good! Every image has an alternative text attributes set on this website.

Readability

Flesch–Kincaid Grade Level

8.50

Flesch Reading Ease

45.70

Coleman Liau Index

12.00

Automated Readability Index (ARI)

7.70

Dale–Chall Readability

6.30

SMOG Index

10.30

Spache Readibility

5.00

Number of letters

911

Number of words

166

Number of sentences

Average words per sentences

Number of syllables

303

Syllables in words

306

Average syllables in words

1.83

Number of words in first three syllables

Percentage of word / syllables

22.89

Words not in Dale-Chall easy-word list

Words not in Spache easy-word list

Technologies

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Table layout

Good! No nested tables found.

Render blocking resources

Good! No render blocking elements found!

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

http://www.universalexpert.co.uk/assets/js/modernizr-2.7.1-min.js
http://www.universalexpert.co.uk/assets/js/jquery-1.10.2.min.js
http://www.universalexpert.co.uk/assets/js/helper.js
http://www.universalexpert.co.uk/assets/js/respond.min.js
http://www.universalexpert.co.uk/assets/js/jquery.cycle2.js

File size of all javascript files combined

0.00

Javascript minifying

Great! The Javascript files are minified.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

http://www.universalexpert.co.uk/assets/css/reset.css
http://www.universalexpert.co.uk/assets/css/styles.css

File size of all css files combined

0.00

CSS minifying

Great! The CSS elements are minified.

Speed test – Compression

Uncompressed size of the of the HTML

0.00

Gzip compression

Your site uses compression.

Speed test – Browser cache

Browser cache

The browser cache is set correctly for all elements.

Speed test – Images

File size of all images combined

0.00

Image optimisation

All images are optimized.

Links

We found a total of 19 different links.
Internal links: 15
External links: 4

External links:

Link text (anchor)	Link strength
Twitter
Facebook
Pinterest
http://www.sebastianconran.com

Internal links:

Link text (anchor)	Link strength
http://www.universalexpert.co.uk
#Beautility
About Universal Expert
Product Collections
Cooking & Preparation
Share & Serve
Sink & Countertop
Storage & Utility
News
Press
Stockists
Salad bowl with serving hands
Universal Jug
Universal sharing platter
http://www.universalexpert.co.uk/news

Website security

217.160.0.239

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

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Icons

Favicon

Error! No favicon is found. Using favicon helps to build a better brand quicker.

Typos

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SEO report of universalexpert.co.uk